Postgraduate diploma developing advanced strategic marketing, branding, consumer behaviour, digital communication, and research capabilities for competitive organisations, with progression to emplo...
This Ofqual-regulated Level 7 diploma is a 120-credit postgraduate qualification designed to build strategic marketing capability through six mandatory units, guided study, applied coursework, and progression-focused learning.
Ofqual regulated UK Level 7 qualification
120 credits in total
1200 Total Qualification Time
600 Guided Learning Hours
6 mandatory units
Coursework-based assessment with internal assessment and external verification
The OTHM Level 7 Diploma in Strategic Marketing is designed to provide learners with the skills and understanding in marketing and branding that support sound strategic decision-making and help organisations maintain competitive advantage. The qualification develops knowledge through an integrated approach covering marketing theory, branding, consumer behaviour, digital communication, and research practice.
Builds advanced strategic marketing and branding capability
Integrates theory with practical, real-time marketing activity
Develops consumer behaviour and digital communication expertise
Strengthens research, analysis, and decision-making skills
Supports strategic implementation in varied organisational settings
Provides progression to employment and Master’s top-up study
This qualification develops high-level strategic marketing knowledge, analytical capability, applied research skills, and the ability to evaluate and implement marketing strategy in changing business environments.
Define and execute practical strategic marketing interventions used in professional practice
Apply analytical ability and problem-solving skills in marketing management contexts
Critically evaluate strategic marketing, consumer behaviour, branding, digital marketing, market research, design, and innovation frameworks
Analyse strategic marketing processes across diverse organisational types and changing environments
Develop research and analytical capabilities for market-driven strategy and value proposition development
Critically assess market-sourced data and information for strategic marketing decision-making
This qualification is suitable for learners seeking advanced knowledge and practical capability in strategic marketing, branding, digital marketing, consumer behaviour, and research for senior-level academic or career progression.
Marketing managers seeking postgraduate-level strategic marketing knowledge
Brand managers aiming to strengthen brand planning and brand equity skills
Digital marketing professionals developing strategic and integrated marketing capability
Business owners and entrepreneurs wanting stronger strategic marketing decision-making
Graduates progressing from a related Level 6 qualification into specialist marketing study
Learners planning to progress to a Master’s top-up or senior marketing roles
Entry is intended for learners who can study at postgraduate level. Applicants should normally hold a relevant academic qualification, be at least 21 years old at the start of the course, and meet OTHM English language expectations where applicable.
An honours degree in a related subject, a UK Level 6 diploma, or an equivalent overseas qualification
Mature learners with management experience may also be considered subject to centre approval
Assessment is coursework based across all units. Each unit is internally assessed by the centre and externally verified by OTHM, and learners must achieve all learning outcomes and assessment criteria to gain a pass.
All units are assessed through coursework
Assessment is criterion referenced on achievement of learning outcomes and assessment criteria
Units may be assessed through reports, presentations with speaker notes, and project-based assignments
The qualification is graded on a pass or fail basis
The qualification supports both academic and professional progression. Because it is Ofqual regulated at Level 7, learners may advance into employment or continue to Master’s top-up study with advanced standing.
Progress into or within employment in strategic marketing and related functions
Progress to Master’s top-up programmes in the UK and overseas
Use the qualification to strengthen progression toward senior marketing, branding, and digital roles
Continue further professional and academic development in marketing and business disciplines
Fill in your details and we'll get back to you.
